PNE and Burnley F.C. players help share important health message this ICON week

By Aimee Seddon
Published 27th Sep 2023, 15:18 BST
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Footballers from Preston North End and Burnley F.C. are helping to share an important health message this ICON week to parents from across Lancashire.

What is ICON week?

The third annual ICON week, spanning from September 25-29 2023, aims to raise awareness of infant crying and how to cope in a bid to support parents/carers and prevent serious injury, illness and even death of young babies as a result of these incidents.

“Babies cry, you can cope!” is the message from NHS, local authorities, and healthcare organisations across the country who have come together this week to promote the lifesaving messages to parents.

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Preston North End and Burnley FC players hold up the acronym 'ICON'Preston North End and Burnley FC players hold up the acronym 'ICON'
Preston North End and Burnley FC players hold up the acronym 'ICON'